“The beauty of the Internet is there's a niche market for everything, a...” — Michelle Phan Quote

“The beauty of the Internet is there's a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.”

“When you're eating a bowl of pho, you're eating everything you need.”

“I glance through the pages of all the top magazines every month just to see if there are any colors that are trending. I'll also go on Instagram and look at the 'popular' page to see what people are liking, what's cool. I'll check it at different times of the day; for example, if it's really late in L.A., you'll see a lot of posts in Asia.”

“We were never the cool band to like. They tried to put us into a hair-metal thing, but we weren't really Warrant or Poison. We were always outside the box. I think we had a little niche that nobody had - maybe the funkiness had something to do with it.”

“What's exciting about Sundance is that they're making a name for themselves in this boutique television niche world, and there's energy behind that.”

“The term 'niche' is no longer pejorative.”