“I still remember most people in the industry warning me that I was not...” — Ayushmann Khurrana Quote

“I still remember most people in the industry warning me that I was not playing the stardom game and that I was becoming niche because these content films don't do big numbers.”

“It is a conscious choice to go for content-driven scripts because that is the key for any film to work. There are no two ways about it, and I have always been attracted to great content.”

“I want to be real and relatable, because if I am not, then I lose my credibility among audiences.”

“I think there is a niche for every market.”

“Ultimately, taste is so niche and so personal.”

“Rock music is niche.”