“If something is not good enough, stop doing it.” — Jonathan Ive Quote

If something is not good enough, stop doing it.

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

It never ceases to amaze me what it takes to develop and bring to mass production a product.

Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together.

So much of my background is about making: physically doing it myself.

I couldn't do rap. I was trying. I don't know how. I'm not good enough to know.

Good is not good enough at United.

In the SAS, if you're not good enough, you're graded out of it.

A lot of what keeps me going is wanting to be better, thinking I'm not good enough.

I don't understand the lack of respect for amazing players when people say they are not good enough for me.