“We made the buttons on the screen look so good you'll want to lick the...” — Steve Jobs Quote

We made the buttons on the screen look so good you'll want to lick them.

We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.

Fortune cookies are a good idea. If the message is positive, it can make your day a little better.

What makes a child gifted and talented may not always be good grades in school, but a different way of looking at the world and learning.

Good advice is something a man gives when he is too old to set a bad example.

Marketing is what you do when your product is no good.

Diligence is the mother of good luck.