“Selling out is doing something you don't really want to do for money. ...” — Bono Quote

“Selling out is doing something you don't really want to do for money. That's what selling out is.”

“It's much easier to be successful than it is to be relevant. The tricks won't keep you relevant. Tricks might keep you popular for a while, but in all honesty, I don't know how U2 will stay relevant. I know we've got a future. I know we can fill stadiums. And yet with every record, I think, 'Is this it? Are we still relevant?'”

“U2 is sort of song writing by accident really. We don't really know what we're doing and when we do, it doesn't seem to help.”

“Playing music was something I wanted to do since I was 11 years old, so when we went on tour and started selling records, it was an incredible, strange dream.”

“I want to sell music. That's all I'm interested in selling.”

“Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.”