“If we take a step back and look at what Snapchat is, it all starts wit...” — Evan Spiegel Quote

“If we take a step back and look at what Snapchat is, it all starts with the camera.”

“We believe that the next generation of powerful mobile companies have a deep understanding of the world as a unified whole, where digital and analog experiences affect each other rather than transporting analog experiences into the digital realm.”

“Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.”

“The thing is that what you see on Snapchat, that's DJ Khaled. That's Khaled for real. That's Khaled.”

“I'm too old to understand Snapchat.”

“After learning about Snapchat Stories, I've become obsessed with Snapchat.”