“Strong emotional connections between individuals, customers, and sales...” — Clara Shih Quote

“Strong emotional connections between individuals, customers, and salespeople that trust each other will always be 10 times more powerful than the most expensive ad campaign. That's the power social media makes possible.”

“The whole point of social media is continuity and continual engagement.”

“Companies can't delegate social media to the new college grad and think they have it covered.”

“I just did an ad with Microsoft. I'm dressed as Napoleon, and I get to slap Bill Gates.”

“I always believe that if you're looking at a magazine and I'm one of 40 ads, I - in effect - get one-fortieth of your attention. But if, when you close that magazine, you're still thinking about my ad, I've got a lot more than one-fortieth of your attention.”

“I like the Gap ad, the khaki one. I liked that.”