“I have a theory that the best ads come from personal experience. Some ...” — David Ogilvy Quote

“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”

“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.”

“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”

“TV ads let people know you're still around. Not only do they sell albums, they give you a high profile. They let people know you're out there and working.”

“You see bands putting ads in the paper: 'drummer wanted'. I could never be in a set-up like that.”

“I suppose Spotify is a good thing. The ads are quite annoying, but a lot of people seem to like it and use it. I don't myself, but it seems like a good idea, and the labels are getting a huge amount of money off it, but the artists aren't, so that must be good for them... but not us.”