“Good copy can't be written with tongue in cheek, written just for a li...” — David Ogilvy Quote

“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.”

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

“The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.”

“One should see the world, and see himself as a scale with an equal balance of good and evil. When he does one good deed the scale is tipped to the good - he and the world is saved. When he does one evil deed the scale is tipped to the bad - he and the world is destroyed.”

“Of all tyrannies a tyranny sincerely exercised for the good of its victims may be the most oppressive.”

“However good a Constitution may be, if those who are implementing it are not good, it will prove to be bad. However bad a Constitution may be, if those implementing it are good, it will prove to be good.”