“The power of ads rests more in the repetition of obvious exhortations ...” — Michael Schudson Quote

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

One 'I am woman/Hear me roar' speech may play well with her allies in the media, but women need to look beyond her rhetoric and the snazzy ads. If they do, they'll quickly realize that the Hillary Clinton who bashed women and called them bimbos in the 1990s is the real Hillary Clinton running for the White House in 2016.

If you look at an old piece of sheet music, there's all kinds of text on it, there are ads, there are proclamations of the greatest songs' success, there's artwork. So there is a tactile, physical experience of learning the song and the way it's notated.

Subscriptions is the bulk of our business; ads are nice to have on top of that.

Users are trying to discover apps; we are trying to improve the app discovery process, and developers are trying to reach users. If you step back, it's a problem we solved with search and ads in search.