Advertising generally works to reinforce consumer trends rather than to initiate them.
TheWorldMotivation.com
“Advertising generally works to reinforce consumer trends rather than to initiate them.”
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MotivationalLife LessonsAgeSuccessLoveFriendshipWisdomBrainyBusinessCarChanceChristmasCommunicationComputersCoolDadDatingDesignDietEasterEducationEnvironmentalEqualityExperienceFaithFather's DayFinanceFitnessFoodFunnyFutureGardeningGovernmentGraduationGreatHistoryHomeImaginationIndependenceInspirationalIntelligenceJealousyLife QuotesMarriageMedicalMemorial DayMenMomMoneyMorningMother's DayMoviesMoving OnMusicNew Year'sParentingPatriotismPetPoliticsPositivePowerRelationshipRelationshipsReligionScienceSmileSocietySpaceSportsSympathyTeacherTechnologyTeenThankfulThanksgivingValentine's DayTravelVeterans DayWarWeddingWomenWorkInspirationLove QuotesGodRomanceDeathPoetryArchitectureDreamsLeadershipBirthdayOtherActionAdversityAttitudeBeautyBeliefChangeCharacterCompassionConfidenceCourageCreativityCuriosityDisciplineExcellenceFailureFamilyFearFocusForgivenessFreedomArtGoalsGratitudeGrowthHappinessHard WorkHealingHealthHopeHumilityHumorJourneyKindnessKnowledgeLetting GoLifeBestMindfulnessMindsetNatureOpportunityOvercomingPatiencePeacePerseverancePhilosophyPotentialProgressPurposeSelf ImprovementSimplicitySpiritualityStrengthTimeTrustTruthWealthGood
✦ About the Author
✦ More by Michael Schudson
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Advertising generally works to reinforce consumer trends rather than to initiate them.
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It is very likely that many firms spend more on advertising than, for their own best interests, they should.
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The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
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Buy me and you will overcome the anxieties I have just reminded you of.
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Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
✦ More Advertising Quotes
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You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.
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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
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I did everything, I thought I was going to be in marketing, then I thought advertising then I thought I was going to be an architect and then I was like 'you know what, let me just be a soap star!'
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Most car advertising assumes that people have IQs that are missing a digit.