The World Motivation
It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.
“It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.”
— Scott McCallum · Ads
It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.
There are a lot of personal things that take place when becoming governor and I am happy to work with him should he ask. I will give him the best advice I can give.
The important aspect as we look at this budget, and as we look at previous budgets, is the budget system - what I'm trying to get at is changing budgeting itself in Wisconsin.
I also do not like the idea of soft money, these issue ads - people don't know where the money is coming from, millions and millions of dollars outside of the control of a candidate - there's no accountability.
When we launched The Deck, I hoped other networks would take inspiration from it and figure out how to increase engagement while minimizing clutter. I even tried to sell my studio's media clients on the notion of fewer, better-priced, better-targeted ads.
Writing good ads is easy when you have something to say.
TV ads let people know you're still around. Not only do they sell albums, they give you a high profile. They let people know you're out there and working.
I'm not a big fan of the high-altitude approach of mega TV ads.
Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.