“Don Draper-style advertising is really only available to the biggest b...” — Nir Eyal Quote

Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!

What Facebook wants to create an association with is every time you're bored, every time you have a few minutes. We know that, psychologically speaking, boredom is painful. Whenever you're feeling bored, whenever you have a few extra minutes, this is a salve for that itch.

The more professional opportunities came my way, the more time I spent away from my friends - the people I truly cared about. Maintaining friendships with people to talk to, depend on and enjoy takes time.

It is reasonable to think that the more readers put into the Bible app in the form of small investments, the more it becomes a repository of their history of worship. Like a worn dog-eared book, full of scribbled insights and wisdom, the app becomes a treasured asset not easily discarded.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

In my opinion, fun is what makes advertising successful.

As the ratings go up, so does advertising revenue.

I left advertising as fast as I could in 1961. And I haven't ever thought about going back.

The organization that I joined when I went to work, the trade association called the Bureau of Advertising, became the first of many over the years in which I was the only woman.