“I avoid clients for whom advertising is only a marginal factor in thei...” — David Ogilvy Quote

“I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.”

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”

“Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.”

“Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.”

“We don't put a dollar toward marketing or advertising. I think we're more efficient than Facebook.”