“There are many traditionally published authors who have hated the cove...” — M. J. Rose Quote

“There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.”

“'Power Play' is a morality tale for our post-Enron world and - not incidentally - wildly entertaining. Nothing wrong with that.”

“An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.”

“One day, when I have advertising out of my system, I want to be Prime Minister of Australia.”

“I suppose on the filmmaking side, you can learn how to cram a lot into a small space. But I think that advertising, even on what is called the creative side, is incredibly easy if you have that kind of mind. A lot of people regard it as Machiavellian and dangerous, but, in fact, it is morally neutral.”

“Great advertising, in and of itself, becomes a benefit of the product.”