“At any time of day, hundreds of different versions of Facebook are run...” — Kurt Eichenwald Quote

“At any time of day, hundreds of different versions of Facebook are running on the Internet - with a changed color here, a moved button there - and the user response to each variation is measured. And the same is done with advertising.”

“It is the ultimate conceit of conservatives: that more than half of American voters don't make up more than half of our country.”

“By the dawn of the millennium, the hallways at Microsoft were no longer home to barefoot programmers in Hawaiian shirts working through nights and weekends toward a common goal of excellence; instead, life behind the thick corporate walls had become staid and brutish.”

“I saw a subliminal advertising executive, but only for a second.”

“Art can do the opposite of glamourise the unattainable: it can show us anew the genuine merit of life as we're forced to lead it. It is advertising for the things we really need.”

“The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.”