“Keep costs low and spirits high, and the people of Southwest Airlines ...” — Herb Kelleher Quote

“Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.”

“We will hire someone with less experience, less education, and less expertise than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA.”

“Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!”

“I have no desire to prove anything by dancing. I have never used it as an outlet or a means of expressing myself. I just dance. I just put my feet in the air and move them around.”

“I've always told him, 'hey B.J., you're so good on the ground, find an older Brazilian that's not going to have'... typically Brazilians don't have the best cardio, 'find an old Brazilian who's not in shape who's going to want to be on the ground, and kind of get your hand in the air, go out that way.'”

“I always wear some make-up, even on quiet days when I am not doing so much with my time. I like to start using Dolce & Gabbana Perfect Finish Creamy Foundation as a base, as it's lighter than air and doesn't make me feel 'caked.'”