“When things are going bad, don't get all bummed out. Don't get startle...” — Jocko Willink Quote

“When things are going bad, don't get all bummed out. Don't get startled; don't get frustrated. If you can say the word 'good,' guess what? It means you're still alive. It means you're still breathing.”

“Discipline starts every day when the first alarm clock goes off in the morning. I say 'first alarm clock' because I have three, as I was taught by one of the most feared and respected instructors in SEAL training: one electric, one battery powered, one windup.”

“Some people, they take their form of working out as a religion that they think is better than everyone else's. I'm not like that. If you have a better way to work out, and you can teach it to me, and I find it to be useful and gets me in better shape, I'm all about.”

“Books are alive, you see. They're not dead, they're alive.”

“You can't just live in the past, peddling the '80s Showtime Lakers, and expect everyone to know what that is. We have many fans who weren't even alive in the '80s.”

“An asteroid can literally destroy 80 or 90 percent of the species that are alive on Earth. These are big events. I mean, this is called extinction.”