“Our goal is simple objects, objects that you can't imagine any other w...” — Jonathan Ive Quote

Our goal is simple objects, objects that you can't imagine any other way.

I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.

We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.

True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.

To design something really new and innovative you have to reject reason.

Fragrance is important to me because of its emotional dimension. I feel like fragrances are able to transport, stir emotion, and bring up memories. You can wear makeup, you can dress yourself up, but fragrance gives a powerful aspect to how you can present yourself that you can't necessarily get any other way.

A lot of people who are born here don't appreciate the freedoms we have, the opportunities we have, because they've never had it any other way.

Our family life is a circus without a net. But I wouldn't have it any other way.

If Satan can weaken or destroy the loving relationships among members of families, he can cause more misery and more unhappiness for more people than he could in any other way.