“Snapchat's ramp reminded us of another mobile app Benchmark had the go...” — Mitch Lasky Quote

Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram.

I've watched what happens when a game like 'DragonVale' gets to number one on iOS. Suddenly there's ten other versions of it that hit the store. As a gamer, that bothers me. I don't like those companies.

I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious.

The ambitions for Thatgamecompany are very exciting to me.

My kids download 10 games. They play them all for two minutes. They throw away the eight they don't like. Then they play those last two obsessively for a month. That's alien to those of us who buy a $60 game and play it for 40 or 50 hours. The discovery mechanism is completely social, and I don't think you get that genie back in the bottle.

Google Now supplants the need to open an app by surfacing cards - cards that magically turn into just the information you need, when you need it - without having to go to an app to get it.

In my head, I want to be that romantic songwriter that writes everything in a journal, but I just don't find it practical. When you're thinking so quickly and you need to get thoughts down, I go straight to my Notes app and my Voice Memo app. My Voice Memo app is loaded with thousands of random ideas.

I use this app that keeps my handicap. As professionals, we don't keep handicaps. But as a kid, I was so excited about seeing how low I could get my handicap. So that's one app I really do use a lot.

While to some TikTok may seem like a harmless app, TikTok presents a significant counter-intelligence threat.