“Free-to-play isn't a business model. Free-to-play is a marketing strat...” — Mitch Lasky Quote

“Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.”

“The ambitions for Thatgamecompany are very exciting to me.”

“We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist, creating sequels and formulaic games over and over again. The energy comes from the indies.”

“Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.”

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.”

“The administration has taken its inexcusable apathy a step further, declaring that even abiding by the few token sanctions in place isn't truly necessary, as evidenced by the now 20 countries to which the Obama administration has granted waivers to continue doing business with Iran.”