The World Motivation
The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.
“The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.”
— Brit Morin · Apple
The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.
Brit + Co tries to help women understand that they are creative and give them all sorts of opportunities to try their hand at something creative. We want it to be as easy as possible to start. If that means you uploading a pattern to Spoon flower and make wallpaper, that's great. You made it!
Yeah, the majority of Brit+Co users are women, but DIY? You see kids DIY, adult men geeking out hardcore with anything related to woodworking and all these cool new technologies, metalwork, leatherworking, concrete making. Everyone has a passion. I truly believe it's in our DNA literally to build things.
Because of the nature of my brand, it's so important our readers know it really is me behind my keyboard.
I left Apple in April of 1984, pretty soon after the introduction of the Mac.
I remember from my school days Archimedes jumping into his bath and displacing water and coming up with his famous principle, and of course Isaac Newton being hit on the head with an apple. In other words, this realm of human knowledge - which is mathematical, essentially - can have a playful visual element to it.
I'm still a very big fan of Fiona Apple.
We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with venture - the stuff fast-growth, tech-enabled companies like Facebook, Amazon, and Apple are made of.
To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.