“I see the Mac being a key part of Apple for the long term, and I see g...” — Tim Cook Quote

“I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for the long term.”

“Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.”

“Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.”

“I wrote a lot about the need for an information appliance. I think we've pretty much arrived at one: the iPad. A child could figure out how to use it quickly. Compare it to a DOS computer or even an Apple II; it's no longer nearly as much of a hassle or a mystery.”

“Apple Music is trying to create an entire pop culture experience that includes audio and video. If South Park walks into my office, I'm not going to say, 'You're not musicians.' We're going to do whatever hits pop culture smack on the nose.”

“Apple took the edge off the word 'computer.'”