“We want to give our audiences flexibility in the way they're commercia...” — Bobby Kotick Quote

We want to give our audiences flexibility in the way they're commercially engaged in the content.

It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors.

If you look at the history of our company, we don't do a lot of acquisition. The reason is, we need to see that people are culturally and philosophically aligned with the way that we approach the business.

If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.

If you create a good story that has a lot of story value... I think audiences like that. It's why they stick with the same TV show over and over.

You would give up your career if you lost your voice for good, or if the impresarios stopped calling, or the audiences stopped coming. But as long as those things are there, I don't plan to stop. There is nothing that makes me feel better than to be with my public.

Audiences are very willing to be taken somewhere, and to ask an audience beforehand what it wants is probably, I think, a mistake. Much better you should tell them what you want and hope they agree with it.

As the streaming wars escalate in 2020 with all these services, we have one of the largest live audiences of millennials who are watching a streaming program - so obviously, there's a lot of synergy there.