“We are very far from our potential, but you aren't going to see 500 st...” — Pier Luigi Loro Piana Quote

“We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our brand. You also aren't going to see a Loro Piana perfume, glasses, or watches, because we are concentrating on our core business.”

“My brother and I became convinced that to buy and sell legally sheared vicuna hair was the only way to help the vicuna increase in numbers. If the animal becomes useful to society, people will take care of the animal; if it's not useful, they will not take care.”

“So many have been growing with us from the very beginning of our career. Others are brand new to us.”

“Even if we give parents all the information they need and we improve school meals and build brand new supermarkets on every corner, none of that matters if when families step into a restaurant, they can't make a healthy choice.”

“When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.”