“This is what Steve Jobs understood: Brands are defined not by the best...” — Robert Scoble Quote

“This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.”

“Apple, at its best, isn't a technology leader.”

“Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg.”

“My favorite leisurewear brands are Lululemon and Nike. They feel like a second skin, they never restrict my movements, and they keep me cool and warm.”

“Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.”

“We really see the future of what we call 'distributed commerce,' so how we get our content, our products, and our brands to consumers.”