“Young girls - like friends of my daughter's - always ask if we do prom...” — Jenny Packham Quote

“Young girls - like friends of my daughter's - always ask if we do prom dresses, and we do dresses that would be lovely, but £2,000 isn't realistic for most girls. The Debenhams collection will hopefully be great for that sort of event because the price point is much lower.”

“When I'm designing, I'm thinking about what it would be like to wear that piece.”

“Most of our customers want something glamorous. They want to be looked at, but not for the wrong reasons.”

“'I Met You When I Was 18' is a collection of songs, a story about moving to New York City when I was 18 and falling in love for the first time. A story about trying to figure out your own identity whilst being deeply intertwined with someone else's.”

“I partnered with SHEIN to create a collection that can make anyone feel unstoppable.”

“A catwalk show is just how it's done; it's just what you do - it's central to the presentation of a collection. It will be a very brave designer who gives up the catwalk entirely in favour of a digital show.”