“When I'm designing, I'm thinking about what it would be like to wear t...” — Jenny Packham Quote

“When I'm designing, I'm thinking about what it would be like to wear that piece.”

“A dress is an emotional thing to make. You've got to fall in love with it and not just with the dress - the whole process of designing it has to be a good experience.”

“People keep getting married, even when times are tough. They want to keep celebrating. The special days appear to be the times where women are still happy to invest, both in terms of time and money. They want to be told that they look beautiful and be remembered for all the right reasons. They don't want to provoke much more reaction than that.”

“I love dresses, and I've definitely thought about designing them someday. I just want to make sure that I wait until the time is perfect and I can do it right.”

“I was always pretty good at designing things.”

“There's no point in us designing synthetic laboratories that could just as well be in Dusseldorf or Helsinki. San Francisco has its light, which must be used.”