“What the fashion system says and what the fashion customer says are re...” — Stefano Gabbana Quote

What the fashion system says and what the fashion customer says are really two different things.

I drive around on my scooter in Milan alone - we don't have bodyguards or anything like that. I am a fashion designer, not a celebrity, and although I get stopped for autographs and the like, I don't think I am famous.

The first thing I do when I wake up is take a cup of tea, a cup of coffee, and vitamins, and then I look at my dogs. I have three dogs, Rosa, Toto, and Mimmo, all Labradors.

Our fashion for us, it's an expression; first of all of life, I put all of myself in my fashion. Sometimes it's good, sometimes it's bad, but this is a mirror, an expression about Domenico and Stefano. It's not just a profession: it's a person with a lot of personality.

We are putting a lot of investments behind building customer loyalty. We need to make sure we keep investing in the right tech that will help customers. If we keep doing that well, we will keep progressing.

There is one other business where the customer is always wrong and that's the media.

It's not about market share. If you have a successful company, you will get your market share. But to get a successful company, what do you have to have? The same metrics of success that your customer does.

Unlike Etsy, which is all handmade, we print and ship the products, not the designers. We relieve the designer from having to make and ship everything, package it, and provide customer service. All the designer has to do is submit art and keep doing what they love doing.