“You have to understand who your customer is and her motivations and ma...” — Mindy Grossman Quote

“You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.”

“The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You've got to marry different platforms.”

“I've worked for some amazing leaders, and I've worked for the opposite, and that gave me the perspective of what I knew I never wanted to be, and the perspective of what had lasting, sustainable impact.”

“When a customer enters my store, forget me. He is king.”

“I worry all the time that we're going to screw up a customer's offer.”

“The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.”