Our customers need to be satisfied that there is a price-value relationship that they feel great about.
“Our customers need to be satisfied that there is a price-value relationship that they feel great about.”
The World Motivation
Our customers need to be satisfied that there is a price-value relationship that they feel great about.
“Our customers need to be satisfied that there is a price-value relationship that they feel great about.”
Our customers need to be satisfied that there is a price-value relationship that they feel great about.
If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry.
To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals.
In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad.
We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.
Stay externally focused - on your customers - and focus internally when you have to hire.
When you focus solely on valuation and market share, you win some and you lose some. When you focus on the needs of your customers and help them achieve their dreams, you win every time.
I really enjoy visiting stores and shopping. I don't mind the staff and other customers at the stores recognising me either; it's a great feeling when people tell you they love your work.
It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors.
We're very much in the people business in that there are two important groups you have to work with: customers and employees.