“The most important thing is, Do you have the courage to admit that you...” — Tim Cook Quote

The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.

I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people.

If you believe, as we believe, that diversity leads to better products, and we're all about making products that enrich people's lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Women need to find the courage to demand what they rightfully deserve. Women should be paid for the same work as their male counterparts, ask for promotions, and stand in their power in their place of employment, whether they are in a boardroom or in the movement.

I have spent a great deal of my life being part of minorities. Some of the people I admire the most in the world have had the courage to defend, against wind and tide, minority viewpoints in those frightening times when any disagreement with universal conformity is identified as treason.

In the two novels I have published, it was my fortune at different times, and from different persons, to hear the most unqualified censure long before it was possible for me to hear the voice of the public. But my temper was not altered, nor my courage subdued.

Just as courage imperils life, fear protects it.