“Design is so critical it should be on the agenda of every meeting in e...” — Tom Peters Quote

“Design is so critical it should be on the agenda of every meeting in every single department.”

“Good managers have a bias for action.”

“Mittelstand companies are incredibly focused and almost always family-run. The young men and women go through the apprenticeship system and learn that the goal is excellence.”

“Even as a young boy, my passion was to design, and I have been very lucky to be able to do what I have loved all my life. There can be few greater gifts than that.”

“As a designer, design director or any creative person, you have to hire great people, support them and make them feel comfortable so they can contribute and give you their best.”

“One of the greatest struggles of bureaucracies is they get built and created, but they design themselves in such a way that they can never be at fault. They can never be wrong, they can never have made a mistake and they never want to relent.”