“My focus is incredibly narrow. I can't talk with any authority other t...” — Jonathan Ive Quote

My focus is incredibly narrow. I can't talk with any authority other than design and development of product.

Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That's not collaborating.

A small change at the beginning of the design process defines an entirely different product at the end.

Good is the enemy of great.

It's difficult to do something radically new, unless you are at the heart of a company.

If you only design menus that are essentially junk or fast food, the whole infrastructure supports junk.

I don't design clothes, I design dreams.

A Nicklaus Design golf course is done by the guys in my company that I work with, that have been trained in my vision, and they do what they think I might do. They might come in the office and ask me questions and I'd certainly answer their questions, but I'm not involved in the site visits or anything else.

When you try to redecorate or design your home yourself, nothing is really wrong, because it's your touch. You're going to live there. You should be happy with it.