“You'll go out of business if you think people are stupid.” — Steven Moffat Quote

“You'll go out of business if you think people are stupid.”

“My problem is that the audience is more fiction-literate than ever. In Shakespeare's day, you probably expected to see a play once or twice in your life; today you experience four or five different kinds of fiction every day. So staying ahead of the audience is impossible.”

“You have to take your own bold approach, and if you do you will be rewarded with success.”

“You can't fix stupid.”

“If I do something stupid, which is pretty much the whole time, I hate it. I just hate it.”

“Make yourself look really stupid so you don't feel bad doing something a little stupid.”