“I myself, as well as Toyota, am not perfect. I, more than anyone, wish...” — Akio Toyoda Quote

“I myself, as well as Toyota, am not perfect. I, more than anyone, wish for our customers' cars to be safe.”

“I respect my father as a father, but I also respect him as an honorable chairman.”

“Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.”

“We don't want to push our ideas on to customers, we simply want to make what they want.”

“I've never been in the enterprise where your customers are your partners. It was always, you had customers, and you had partners.”

“I like to respect my customers.”