“I like what I'm doing. If I didn't like what I was doing, I'd be doing...” — Bobby Kotick Quote

I like what I'm doing. If I didn't like what I was doing, I'd be doing something else.

People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO.

We want to give our audiences flexibility in the way they're commercially engaged in the content.

We have an obligation to provide a return for our shareholders.

Whether they're paying for it or not is not really relevant. They're investing a significant amount of time in our content. At some point, commercial opportunities will materialise for greater percentages of that audience.

The Trump name is now going to mean something else.

America never formally surrenders, so we have to call surrender something else. In Vietnam, we called it Vietnamization.

Any man who takes a job with the idea that it is simply a springboard for something else is a chump. His attention will be more on the other things than on the job at hand and so he will fail.

I think it's about the feeling more than a language. And I think that we and every culture in the world has to keep their own language just to bring something else, something different, and show a different vision of the world, actually. And that's why I'm trying to keep my language.